You searched for: "Roland Leung"

The results has been filter on Tags containing Packaging / Design.
ANA has found 2 results for you, in 116 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
×

Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Research papers

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Saurin Shah, Roland Leung, Geeta R. Lobo
Company: GfK
May 9, 2017
×

Citation

Shah, Leung and Lobo (2017a, May 09). Harnessing the power of voice. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice